Who Cares about Content Development?

All to often organizations believe that having a technical writer jot down a few notes or asking a product manager to create a PowerPoint presentations is what content development is all about.

I see content development as a far larger piece of the pie. It is analyzing a business problem, determining the behavior an organization wishes to change and how they wish to change it. Content development is arranging time with the right people and ferreting out information from business partners and subject matter experts. And of course, content development includes designing impactful instructional experiences, crafting tools to guide those experiences, and measuring the results.

Do you agree? I would enjoy hearing from you.